|
Offer Local Businesses and Residents a local on-line auction and marketplace to sell just about anything with HotterPrice.com |
|
Home - Publishers-Edge Special Sections |
|
Special Sections can add significant revenue to your publications. Good quality sections improve readership and appeal to new advertisers. Publishers-Edge offers a turn-key solution to producing good quality special sections for your newspaper and shopping guide. We make it easy for your salespeople to increase revenue. Good Quality Special Sections We have raised the standard for producing good quality special sections. Readers will find our articles filled with tips and information they will use. Whether making home repairs, planning for a wedding or preparing for retirement your readers will find our content useful and refer to this section of your paper again and again. Added Value—Prospect List We will send you a list of business market segments that should be primary target accounts for each section. Your sales force can use this information to focus on these businesses to generate additional revenues for every special section you publish. We include this prospect list of business categories with each special section package for no added charge. We realize our business is only successful if your business is successful. More Added Value—Sales Script We understand print advertising sales and we know that even your best salespeople have a difficult time selling every special section you produce. They have their best success when they feel confident the section will benefit the advertiser. We have written sales scripts you can use both in Display Sales and Telemarketing. We have also written a benefit/value package for each special section we sell. We include this sales script and benefit/value list with each special section package for no added charge. We Make it Easier to Sell Advertising Selling advertising has never been easier. We will send you an electronic version of each section with the ad space already plugged in. Your salespeople can simply walk into a customer and ask “Which space do you want?” Well, they may want to do a better job of selling than that, but it can be that easy. You receive a copy of the section already designed with ad space allowed for each of your salespeople to use when they are selling each special section. The pre-designed sections are tabloid format in full, process color. You can print the section from the electronic file on your laser printer for your salespeople to have on hand when selling advertising. Many papers have found that using a preprinted section with blank ad space pre-formatted results in more advertising revenue.
Read what our customers have to say about our special section program.
We make it easier to sell advertising in special sections. Use the order form on-line or contact us to order by mail. Click Here to use the order form now. |
|
Quality Special Sections with Added Value |
|
Click on the Photo to read about the new “UPSCALE” quarterly magazine mailed to high income households. A product of Coupon-America |
Leading the WayBy Dave Baragrey
Attitudes toward managers seem to fall in one of two categories. The staff either hates the manager or would follow them into battle on any front. The leadership characteristics the manager shows seems to be what determines the difference between the two attitudes?
In every part of our society we hear what people think of their boss. This is a critical relationship for most people. It determines the work attitude of the staff both inside and outside of the office.
The staff member that hates the manager always complains about their job. Criticizing the business and management, giving the impression that their place of employment is the last place anyone should work. Managers that treat their staff with little respect, placing themselves a level above the people they supervise, usually results in developing a critical attitude in their staff.
|
|
Home / Annual Subscription / Archived Special Sections / Current Special Sections / Order Form - Special Sections / How-To Articles / Consulting / Business Analysis / Revenue Growth / Sales Training / HotterPrice.com / Big Event One-Day Auction / Frequently Asked Questions TOP TIPS Articles / About Us / Contact Information Training Articles / Sales Training / Management & Leadership / Special Section Development
Publishing Industry Supplier Directory
Phone: (989) 732-2640 Fax: (989) 705-1567 Email: sections@Publishers-Edge.com 112 East Sixth St., PO Box 382 Gaylord, Michigan USA 49734-0382 Privacy Policy & Safe Shopping Guarantee Web Site Created by Edge Design Copyright © 2000—2008 Publisher’s Edge, Inc. |
|
Click Here to find the most complete list of Newspaper service and product Suppliers
Details on more than 780 suppliers. Choose from 58 categories to find products and services for newspapers, shopping guides and magazines. |
|
How-To Articles
Now almost 400 articles written to help your readers do almost anything. Click Here to view the list.
Written by experts, these “How-To” articles are informative and offer great advice.
Publish a “How-To” special section in your paper and only purchase the articles you need.
Just $39 for each article includes a 500 to 800 word informative article with a corresponding photograph.
Click Here to view the list. Order by Phone, Fax or E-mail.
This may be your most popular special section ever! |
|
This Month’s Feature Training Article |
|
Consulting |
|
Sales Training |
|
Training Articles |
|
Industry Links |
|
Special Sections |
|
Click on the Logo above to find out details on the Newspaper Industry’s newest “Money Making Machine”...HotterPrice.com |
|
New Program for PAGE Co-op Members Click Here to see special pricing offer |
|
Check out our selection of Almost 400 How-To Articles |
|
Log in here to download content for Special Sections and How-To Articles. User Name and Password Required |
|
New TOP TIPS Articles. A New Idea for a great Special Section. Click Here to see a Sample and the list of more than 200 TOP TIPS articles. |
|
“New” Top Tips |